Before I started writing books, I ran an Internet Marketing & Content Creation business. I did so for over 8 years and I had a lot of fun with it. Being in that business, I learned about a lot of ways to promote a website. Some tactics are “no-brainers” whereas others are something you might not have thought about before. Instead of turning this into an eBook for you to purchase, I thought I would just go ahead and place it on my blog for you to read. Enjoy!
1- One of the easiest ways to promote ANY website is to simply place a little signature in your emails at the bottom. Most all platforms allow this including MSN, Gmail, AOL, Hotmail, Yahoo and CPANEL. I have one for my Gmail:
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Positive thinking is expecting, talking and visualizing with certainty what you want to achieve, as an accomplished fact.
The positive thinking quote is more for me than for whom I am writing to haha. If you do not know how to find the signature option in your email – leave a comment and I can walk you through it!
2- Forum signatures and profiles: Anytime I join a new forum, I always make sure I fill out my profile entirely and I also make sure that I fill out the signature. Some forums make you post a minimum amount of posts before you can do the signature option. But, in the case of a new forum, I find that it’s actually a good thing to introduce yourself and talk amongst your peers anyway, so this is not a big deal!
3- Business Cards: This has been and always will be a great way to get people to your website. Make sure you have your name, business name (if there is one different than your name), your website url, your website where you can purchase your products, etc. You can find a variety of websites online that offer really nice business cards for pretty cheap, but I really enjoy VistaPrint.com. I think they have some of the best designs and offer some really nice customizations.
4- Start an email list or a newsletter: Not only is this a good way to GET people to your website and get people talking about your website, but it’s also a superb (and legit) way to keep people at arm’s length for upcoming published books, giveaways and much more. I prefer placing one right on my website and then when I need to send out a newsletter I simply go to the platform, create a newsletter and send it out. Again, there are a variety of newsletter and email list platforms. Some people really like Aweber. I do/did not. Instead, I use MailChimp! But, use whatever you like and whatever fits your specific budget!
5- Use Articles: Articles are still a good way to promote your website and get backlinks to your website. I suggest using both a high and a low page rank for sites to submit to. Too many HIGH page rank sites and Google will become suspicious. Makes sense.
6- Link Exchanges: It used to be that back in the day this was a super popular way to promote your website, and it still is, depending on how you use it. One of the nice things about link exchanges is that money is usually not a problem because it’s a link exchange, all you are doing is putting your link on someone else’s website and they put your link on their website. Plain and simple. Pick websites that are relevant to whatever your website is about. Relevancy is always a plus.
7- Blog Comments (legit!): If you can find a handful of blogs that you really like or are relevant to your website and you like what they have to say or want to share your opinion – post a comment! Usually a blog will include an option for name, email address and website URL so be sure to include this in your comment as well. Please do not spam! This is one of the most annoying things. Not only can it get you in a lot of trouble, but people tend to get annoyed with crappy content that makes no sense and instead of reading your comment, liking it, and visiting your page, they will instead skip right over it.